Articles
Every month, we release a newsletter chock full of research insights and trend analysis. We also release white papers periodically to share our own observations on the trends we've been encountering. We also make these articles available here on our Web site for your convenience.
Every article is available in HTML and PDF format. Feel free to link them or send them along to your contacts, if you like!
White Papers
- Converting Customer Feedback Into Intriguing Insights (PDF)
- Five Dangers of DIY Research (And Three Ways To Do DIY Research Right) (PDF)
Newsletters
June 2011 (Newsletter PDF Link)
- Research Round-Up / Did You Know? (PDF)
- The Science of Popular Music (PDF)
- Is Your Organization In Need of Value? Try Interns!
(PDF)
March 2011 (Newsletter PDF Link)
- Research Round-Up / Did You Know? (PDF)
- Why Asking 'Why' Can Be Misleading (PDF)
- Customers Tell Us What They'll Never Tell You (PDF)
Older Articles
- Minding the (Service) Gaps (PDF)
- Creating Your Own Business Stimulus Package (PDF)
- The Truth About Twitter (PDF)
- Can Marketers See What's Inside Consumers' Brains? (PDF)
- How Much Is A Smile Worth? (PDF)
- Can Taking Surveys Make Your Customers More Satisfied? (PDF)
- Can One Number Tell You All You Need To Know About Your Clients? (PDF)
- Turning the Economic Downturn Into a Valuable Personal Asset (PDF)