Sean J. Jordan

Author's details

Name: Sean Jordan
Date registered: January 4, 2010
URL: http://www.researchplan.com
AIM: SeanJJordan
Jabber / Google Talk: seanjjordan1@gmail.com
Yahoo! IM: SeanJJordan

Biography

My name is Sean J. Jordan, and I am the Research Director for the Research & Planning Group, a marketing research firm based out of St. Louis. I have a master's degree in marketing research and have a background in PR, product development, publishing, retail management, and freelance writing, among other things! If you have any questions, please email me at sjordanATresearchplanDOTcom.

Latest posts

  1. Creating a Healthy Image for Junk Food — January 22, 2013
  2. IN THE NEWS: Who’d Think of Buying $200 Headphones? (How What’s Old Can Be Made New Again) — January 18, 2013
  3. IN THE NEWS: So You Have 29 Brands On Your Facebook Friends List. So What? — January 17, 2013
  4. IN THE NEWS: Yet Another Sign that Apple has Peaked on the PLC — January 16, 2013
  5. IN THE NEWS: 10 of the Most Hated Companies in America — January 11, 2013

Author's posts listings

Jan 22

Creating a Healthy Image for Junk Food

Since last August, I’ve been on a diet, and I’ve managed to lose over 30 pounds. My secret? I stopped eating bread, rice, cereal and potatoes as staples and relegated them to the “once in a while” category instead. (I also switched to diet soda and started exercising more regularly, but I should note that …

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Jan 18

IN THE NEWS: Who’d Think of Buying $200 Headphones? (How What’s Old Can Be Made New Again)

colorware-beats-by-dre

I have to admit that I’m not what you’d call an audiophile. I like music and listen to it daily, but I don’t mind using my $10 ear buds to listen to highly-compressed MP3s from a cloud service like Google Play or Spotify. It’s just not a big deal to me to have high-end headphones, …

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Jan 17

IN THE NEWS: So You Have 29 Brands On Your Facebook Friends List. So What?

facebook_like

Facebook may be a perpetual whipping boy these days, but I’ve got to admit that it’s done something really important for marketing over the last five years – it’s helped marketers to be able to conceptualize what a social network can do to improve B2C communications. Unfortunately for Facebook, however, the technology and techniques that …

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Jan 16

IN THE NEWS: Yet Another Sign that Apple has Peaked on the PLC

PLC

Another day, yet another article about how Apple is losing its grip on Wall Street. This won’t bode well for the future; I have a feeling that 2013 and 2014 are going to be years that show a real transition for Apple, and we’re going to see a rapid acceleration of product announcements and market …

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Jan 11

IN THE NEWS: 10 of the Most Hated Companies in America

jcplogo

Yahoo! Finance ran an interesting list today featuring a rogues’ gallery of hated companies. The usual suspects are well-represented here – mobile phone companies, TV service providers, airlines, banks – but I was really surprised to see JC Penney on the list. It really doesn’t surprise me that JC Penney is doing poorly; a couple …

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Jan 07

IN THE NEWS: It Turns Out Health Care Provider Ratings Aren’t So Reliable…

Photo credit: MS Office

One of the things that we discuss often around the office is how reliable (or rather, how unreliable) crowdsourced review sites for service providers can be. For example, I’m a frequent contributor to Yelp!, and I use Yelp! to discover new restaurants and businesses around town or to find local hotspots when I’m traveling. But …

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Aug 29

IN THE NEWS: How to Kill a Brand, Apple Store Edition

applestore_arstechnica

As someone who’s worked in retail before and who’s learned a lot of tough lessons about finding the balance between good customer service and corporate compliance, I have to say that I’ve always had a lot of respect for the way that Apple has approached retailing with its Apple Stores. The St. Louis store is …

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Jun 14

IN THE NEWS: Does Emotional Intelligence Make You a Sucker?

Photo Credit: Maksoff (Flickr.com)

I was listening to an episode of The Nerdist podcast the other day with guest Penn Jillette (the big loud guy from the magician duo, Penn & Teller), and I was fascinated to hear Penn suggest that when you need a doctor or a lawyer to really fight for you, he believes it’s best to …

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Jun 12

IN THE NEWS: Does Coffee Curb Depression?

Photo Credit: Amanda28192 (Flickr.com)

  A study published last year in the Archives of Internal Medicine found that women who drink two to four caffeinated cups of coffee a day are significantly less likely to develop depression – an interesting statistic, given that women are twice as likely to encounter depression as men. What’s more, the likelihood to be at …

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Jun 11

MARKETING CULTURE: Reflections on the Mad Men Season 5 Finale

Mad_Men_Season_5,_Promotional_Poster

Mad Men is one of those shows that marketers love to watch, and why not? It’s smart, it’s meticulous, it’s about an era in which marketing boiled down to simply shouting your message for everyone to hear and, of course, it’s loaded with nuance. We marketers love to talk about ourselves, and Mad Men lets us look …

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