Sean J. Jordan

Author's details

Name: Sean Jordan
Date registered: January 4, 2010
AIM: SeanJJordan
Jabber / Google Talk:
Yahoo! IM: SeanJJordan


My name is Sean J. Jordan, and I am the Research Director for the Research & Planning Group, a marketing research firm based out of St. Louis. I have a master's degree in marketing research and have a background in PR, product development, publishing, retail management, and freelance writing, among other things! If you have any questions, please email me at sjordanATresearchplanDOTcom.

Latest posts

  1. Creating a Healthy Image for Junk Food — January 22, 2013
  2. IN THE NEWS: Who’d Think of Buying $200 Headphones? (How What’s Old Can Be Made New Again) — January 18, 2013
  3. IN THE NEWS: So You Have 29 Brands On Your Facebook Friends List. So What? — January 17, 2013
  4. IN THE NEWS: Yet Another Sign that Apple has Peaked on the PLC — January 16, 2013
  5. IN THE NEWS: 10 of the Most Hated Companies in America — January 11, 2013

Author's posts listings

Jun 08

IN THE NEWS: Do Americans Really Spend Less on Groceries Now Than They Did 30 Years Ago?

Photo Credit: Markhsal (

The wonderful NPR podcast Planet Money has a great set of charts up on its blog today revealing that Americans are actually spending less on food today than they did in 1982. Why? Well, for starters, they’re buying less fresh food and more processed food, which actually has some effect on the efficiencies used to put …

Continue reading »

Jun 06

IN THE NEWS: Are Video Games Just for Boys Anymore?

Beyond: Two Souls is an upcoming game staring a motion-capped Ellen Page. It's just another example of how gaming is growing broader.

The Electronic Entertainment Expo (E3) is going on in Los Angeles this week, and for video game fans like myself, it’s a big deal, because this is the time of the year where we get to learn about all of the new video games that are in development. I’ve been watching the press conferences put …

Continue reading »

Jun 05

IN THE NEWS: Was Freud Actually Right In Saying That Depression Made Worse By Guilt?

Photo Credit: LIFE (via Wikimedia Commons)

Sigmund Freud once observed that depression is different from sadness because it includes feelings of guilt and self-blame. I’m not a fan of Freud myself, since it seems like almost every week, I’m reading stories about how neuroscience has discredited some idea he held to be true. But a recent study conducted by the University …

Continue reading »

Jun 04

IN THE NEWS: Is Exercise Actually Bad For Some People?

Photo Credit: The Queen of Subtle (

I’ll admit it – I hate exercising. No, I don’t mind physical activity at all; I enjoy walking and hiking, and I love cycling. It’s just my brain that gets in the way, because it gets bored. But if I put in some earphones and have a digital device loaded up with podcasts to keep …

Continue reading »

Jun 01

IN THE NEWS: Should Marketers Be Paying Attention to Visual Social Networks Like Pinterest?

Pinterest is one of several social networks designed to allow users to create visual bookmarks.

Here’s a simple litmus test for how you can tell your cutting-edge social marketing gurus from your less savvy ones: if they’re still telling you to get your brand on Facebook or Twitter, they’re probably out of touch. But if they’re starting to talk about more visual social networks like Pinterest, Juxtapost, Discoveredd, Fancy or …

Continue reading »

May 31

IN THE NEWS: St. Louis is in the top 10% in Natural Population Growth!


Though I’ve often declared my intentions to live anywhere else, I’ve lived in or been connected to the St. Louis area (well, the Metro East) for a couple of decades now, and I can’t help but have a little bit of pride when I see that things are actually going fairly well in our area. …

Continue reading »

May 30

IN THE NEWS: Are people still playing Minesweeper?

FreeCell still has a loyal following, according to Nielsen.

I’m a gamer, and my eyes are always drawn to video games whenever I notice that someone’s playing them. A few years ago, when I was in college, I’d occasionally get up to use the restroom during a long lecture, only to notice as I walked back to my seat that half of my classmates …

Continue reading »

May 29

IN THE NEWS: Is the American Higher Education System Making Too Many Students Above Average?

Photo Credit: gadgetdude (

Nobody likes to get an “F”, but one thing that many of us know about American students and parents is that many also aren’t happy with a “B.” Anecdotally, I know I’ve heard dozens of stories from educators who have had parents or students demand that their grades be changed to an “A” despite the fact …

Continue reading »

May 24

PERIODIC(AL) INSIGHTS: AMA Marketing News (5-31-12)

Periodic(al) Insights is a feature where I offer some reactions and insights derived from recent business publications pertaining to marketing, management or research. What I Read: Marketing News (American Marketing Association) On the Web: Issue: 5.31.12 COVER STORY: RIM’S NEXT MOVE Marketing News is a pretty upbeat publication, and it’s nice to see that they’re …

Continue reading »

May 23

IN THE NEWS: Are Parents Happier People Than the Childless?

Photo Credit: Sean Jordan

According to a press release from the University of California Riverside, a forthcoming UCR study will reveal that adults who have children are happier over the course of a lifetime than those who don’t. Well, sort of – the findings are a bit more nuanced than that in the actual study, of course, and the …

Continue reading »

Older posts «

» Newer posts