Category Archive: Marketing Buzzwords

May 10

The Cloud: A Buzzword, But a Good Thing

Photo Credit: Mansikka (Flickr.com)

If you’ve been reading any technology or gadget media this year, chances are good you’ve come across the word “Cloud.” It hasn’t really caught on in the world of marketing yet (marketers are still trying to wrap their heads around the implications of social networking, SEO, augmented reality, and all those other lovely tech buzzwords), …

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Apr 07

Real Things People Search For

SEOLOL is a great collection of bizarre search terms.

The wonderful blog Boing Boing featured a Web site today that I thought was worth a mention — SEOLOL, a blog of actual search terms from real people. “SEO” means “Search Engine Optimization,” and it’s one of those pesky buzzwords tech marketing companies and consultants love to throw around. “LOL” means, of course, “Laugh Out …

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Mar 04

What is Augmented Reality, Exactly, and Why Should Marketers Care About It?

Esquire Magazine's December issue featured a special cover that could interact with readers' computers via an Augmented Reality app.

Half a lifetime ago, when I was in high school, people were positively buzzing about “virtual reality,” also known as “VR,” a science-fictiony concept that involved putting oneself into a virtual environment by donning a special helmet that allowed you to look around, hear three-dimensional sound, and feel immersed in a world of polygons. Of …

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Jan 26

Marketing Buzzwords: Internet Edition

Photo Credit: Zach Inglis (Flickr.com)

I hate buzzwords. Maybe it’s because I originally went to school for journalism, or maybe it’s because I hate hearing people use buzzwords they don’t understand to try to sound smart and cutting-edge. Whatever the case, I thought it’d be a good idea to put together a glossary of marketing buzzwords for, you know, the …

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