Nov 12
It’s Friday, and I have to admit that I’m a little braindead today. So, in that vein, here are a few interesting ideas for advertising that you probably shouldn’t consider… Rent a white guy (or girl) to improve your Chinese operations. In what will probably go down in marketing history as the very definition of …
Nov 11
Within the world of marketing, we often talk about “word of mouth” (or WOM) marketing – the idea that the human connection between consumers is far more valuable than any advertising message you can craft. As it happens, the Internet has provided a medium for some pretty unusual ways to promote a brand or service. …
Nov 10
A few months ago, I posted up a series called Troubling Times For TV Advertising where I examined the past, present and future of TV ads. I might have covered the topic thoroughly, but it’s far from a dead horse, but it’s far from a dead horse at this point. In fact, I saw this …
Oct 13
Microsoft’s in a tough position right now, because they really want to crack the mobile market, but they’re failing miserably. They just cancelled their Kin phones, they cancelled their cool-looking Courier notebook, and now they’re trying to launch a Windows 7 mobile platform that nobody really wants. If Microsoft could make a compelling case for …
Oct 01
There’s an ad going around right now through the blogging world for a real estate guy in Minneapolis, MN named “Rich Will Wanket”. The ad copy says, “It’s all Real Estate Masturbation if your agent isn’t doing the work necessary to help you buy or sell your home. So… Wanket.” (Here’s a link to the …
Sep 22
I’ll admit now that the older I get, the more of a sucker I am for coupons. I used to think that they were sort of “low rent” and uncool, but now, I see them as being almost a form of currency — a way to lower my expenses and to give me more money …
Sep 14
I guess I’ve been blessed twice by Advertising Age this week, because a commentary piece that I fully expected to hate, RIP, the Press Release (1906-2010), actually made a fairly good point — press releases are getting increasingly irrelevant for an entertainment industry where social networking platforms like Twitter allow celebrities to engage in a …
Sep 13
I’ve been pretty hard on Advertising Age in the past for rolling out some stupid articles, but every now and then, I spot a gem over there that I’m excited to share. Today’s content update included an interview with Senior VP-CMO Chris Moloney of Experian Consumer Direct. Experian, for those who don’t know, is one …
Aug 26
I’ve been catching up on Mad Men lately, and it’s really made me think back to the two famous marketing/advertising books by David Ogilvy, Confessions of an Advertising Man and Ogilvy on Advertising. Both books are classics in their own right, and really offer some insight into one of the great advertising minds of the …
Jun 30
I have yet to see this ad in print, but I did see it on Boing Boing and, subsequently, Copyranter. And I have to agree that it’s a pretty dumb ad. There are a lot of things wrong here. First of all, the entire idea is a non sequitur — two things that shouldn’t go …