Jun 04
This piece is part of a series that shares some of my reflections on the future of television advertising. Part I, Part II and Part III are already available. I’ve spent the last few articles discussing the changes that media outlets need to invest in if they want to keep ad-supported television alive in the …
Jun 03
This piece is part of a series that shares some of my reflections on the future of television advertising. Part I and Part II are already available. Part IV will be posted tomorrow. So far throughout my discussion of TV advertising, I’ve been focused on how ads can be better positioned in the future to …
Jun 02
This piece is part of a series that shares some of my reflections on the future of television advertising. Part I was posted yesterday. III and IV will be posted later this week. Let’s imagine that TV as we know it doesn’t exist, and that instead of televisions with antennas that receive broadcast signals, every …
Jun 01
Let’s pretend we’re not marketing professionals for a moment, and just think about what it’s like to be a real person watching a real TV. Let’s consider three different scenarios: being stuck in a waiting room where a TV is locked on a single channel, watching live television at home without the aid of a …
May 31
This piece is the prologue to a series that shares some of my reflections on the future of television advertising. Parts I, II, III and IV will be posted later this week. Like many folks in the marketing industry, I’ve been watching the shifting culture of television with a lot of interest over the last …