Is Zero Water the best name for a product that's supposed to be a water filter?
You have to admire bad brand names, because often, it requires a completely oblivious marketing staff for the brand name to make it on the shelf. This is certainly the case with the “Zero Water” filtration system. It might be a decent product (the Web site for the product certainly makes it sound a lot better than the competition!), but when you’re competing against well-known brands like Brita and Pur, you’ve really got to avoid brand names that make it sound like your filtration system will deliver “zero water.”