About Us

About Sean

Hi. My name is Sean J. Jordan. I have to put the “J” initial in my name because there are several other Sean Jordans out there who are writing about topics of interest. I get their e-mail sometimes. It’s easy to get us mixed up.

So, what sets me apart from those other guys named Sean? Well, for starters, I have a master’s degree in Marketing Research, and I really enjoy discussing marketing problems and solutions. Love it, in fact — so much so that I’ve started a blog to share some of my thoughts on business marketing, new product development, marketing strategy, interesting statistics and marketing research!

As you may have noticed, I am also the Research Director for The Research & Planning Group, a marketing research firm based out of St. Louis, MO. I really love my job because it allows me to work on both qualitative and quantitative projects for great clients all over the world. Every project is a new frontier, and I get excited every time I have the opportunity to help a client explore how they can solve a dilemma with good, solid research.

I also have a wide variety of experience in many other fields. I’ve managed retail stores and quick-service restaurants, and even won awards for my accomplishments. I was a professional video game reviewer for a few years, and I also served as both a writer and an editor for some comic book publishers. I’m also in the midst of researching and writing some fiction and non-fiction books which I’ll publish one of these days (including a graphic novel for children).

In my free time, when I’m not chasing my dogs around or spending time with my wife and daughter, I am often engaged in creative pursuits. I’m trying to learn how to draw and how to play the banjo at the moment. I’m passionate about video games and board games. I also love to write fiction – you can find some scraps of my work at http://www.seanjjordan.com.

If you’re interested in my professional accomplishments, you can read all about them at http://www.linkedin.com/in/seanjjordan. And if you want to read about what I’m up to, you can always visit my Twitter feed (@seanjjordan).

Need to know more? You can always e-mail me at sjordanATresearchplanDOTcom. Be sure you mention that you read this blog. I’ve always got time to talk to my readers.


About Cassandra

Born on the East coast, growing up in the Northwest and going to college in the Midwest has exposed me to a multitude of different cultures. It’s taught me how to observe and relate to people from all walks of life. I really enjoy learning about people’s values and backgrounds.

Besides the “people-watching” I have an interest in a variety of things. I go through phases in which I become immensely interested in a specific topic and will research it to death for a month or so. I was in a spores/fungi phase for a while before I looked into epidemiology and cognitive phenomena. When I was a freshman at the University of Missouri’s journalism school, I had planned to minor in microbiology, marketing, and psychology. And I wanted to finish in four years. Insane? Probably. However, I ended up pursuing multiple internships instead. I worked as a social media coordinator, public relations intern, events photographer and productions intern for various organizations and agencies. I was the account planner for a Home Depot brand project and team leader for Missouri State Teachers Association’s Bunker Hill campaign. Now, I’ve been working at The Research & Planning Group as the marketing coordinator for more than a year!

Besides marketing research, my passion is account planning. I strive to understand the human condition: what are people’s lives really like? What are their cultural influences? I enjoy consumer journey research – you get to learn the thoughts and behaviors that occur during a process.

It’d be great to hear from you! My email is cassandra@researchplan.com and you can find me on LinkedIn and Twitter as well.

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