I don’t know if you’ve heard the news or not, but video game retailers have been getting swamped over the last week due to the release of a computer game called StarCraft II. No, this isn’t a game about going camping in an RV, though you can be somewhat forgiven if you’re not familiar with …
Tag Archive: activision
Jun 15
Cracking the Secondhand Games Market
I guess I’ve got video games on the brain this week (probably because E3 is going on), but I was reading on some interesting changes in the video game industry and thought I’d share my thoughts here. As I’ve probably mentioned in other pieces, prior to going into marketing research, I was a video games …

