Tag Archive: augmented

Mar 04

What is Augmented Reality, Exactly, and Why Should Marketers Care About It?

Esquire Magazine's December issue featured a special cover that could interact with readers' computers via an Augmented Reality app.

Half a lifetime ago, when I was in high school, people were positively buzzing about “virtual reality,” also known as “VR,” a science-fictiony concept that involved putting oneself into a virtual environment by donning a special helmet that allowed you to look around, hear three-dimensional sound, and feel immersed in a world of polygons. Of …

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