Yesterday’s article on Sony’s Playstation 3 reminded me about something else I’ve been meaning to write about. Over the last few months, Sony has unveiled a really wonderful marketing campaign called, “It only does everything.” The premise of this campaign is that their Playstation 3 game console, which is really more like a home computer …
Tag Archive: Branding
Mar 16
A Brand is a Promise, Not a Series of Adjectives
Working in marketing research as I do, I take a bit more interest in advertising than most folks might. One of my old journalism-school professors used to say that “advertisers are the best communicators in the world.” I think he was being a little too charitable, personally. But he was right in that when advertising …
Feb 24
Southwest’s Social Media Blunder
I’m sure you’ve heard the news by now, but if not, here’s a quick summary. Director/ Screenwriter/Actor/Geek icon Kevin Smith recently had a problem with Southwest Airlines because he was deemed too large to fit in a single seat (despite being able to pass the armrest test). Smith was pulled off his flight after being …