I hate buzzwords. Maybe it’s because I originally went to school for journalism, or maybe it’s because I hate hearing people use buzzwords they don’t understand to try to sound smart and cutting-edge. Whatever the case, I thought it’d be a good idea to put together a glossary of marketing buzzwords for, you know, the …
Tag Archive: buzzword
The Research & Planning Blog is a daily source of articles and postings about the fields of marketing and research.
The blog is authored by Sean J. Jordan, Research Director for The Research & Planning Group, a supplier of qualitative and quantitative marketing research based in St. Louis, MO. Sean also invites his staff to contribute articles drawn from their own day-to-day insights.