Jun 02
This piece is part of a series that shares some of my reflections on the future of television advertising. Part I was posted yesterday. III and IV will be posted later this week. Let’s imagine that TV as we know it doesn’t exist, and that instead of televisions with antennas that receive broadcast signals, every …
Jun 01
Let’s pretend we’re not marketing professionals for a moment, and just think about what it’s like to be a real person watching a real TV. Let’s consider three different scenarios: being stuck in a waiting room where a TV is locked on a single channel, watching live television at home without the aid of a …