48.5 hours The number of hours that the top 4% of video gamers in the United States spend gaming every week. The average for all gamers is 13 hours per week. Source: The NPD Group (full article here)
Tag Archive: gaming
Follow-Up on: Zynga: A Company to Watch, or a Company to Fear? and My Facebook Sabbatical (and Other News) Facebook has been in the news a lot lately due to their recent redesign, poor privacy protections and alienation of third-party developers. I talked about Zynga a few weeks back (the company behind FarmVille, Mafia Wars, …
If you have a Facebook account, chances are good you’ve been invited to play a social game such as Mafia Wars, FarmVille or YoVille. If you’re a gamer, like I am, chances are also good that you’ve decided that these games are inferior to the sorts of games available on a dedicated gaming platform and …
The Research & Planning Blog is a daily source of articles and postings about the fields of marketing and research.
The blog is authored by Sean J. Jordan, Research Director for The Research & Planning Group, a supplier of qualitative and quantitative marketing research based in St. Louis, MO. Sean also invites his staff to contribute articles drawn from their own day-to-day insights.