Aug 31
We talk a lot about social media here on Marketing Musings — and actually, as a blog, Marketing Musings is a form of social media — but the one question that I feel like I’m always skirting is the question of necessity — why is social media such a rich and important topic? It’s a …
Jun 29
42 percent The number of Americans who rate the Internet as their most essential medium. This is compared to 37% who selected television, 14% who selected radio and 5% who selected newspaper. Source: Arbitron and Edison Research, by way of Quirk’s Marketing Research Review (full article here)
May 31
The US House Republicans, in a bid to understand what the “real” American perspective is, decided to launch a social media Web site where Americans could log in, post their views, and rate each others’ comments. The site, AmericaSpeakingOut.com, went live on Tuesday, May 25th. It’s only been a few days, but I’d already call …
May 13
It’s been about two weeks since I went on a month-long Facebook sabbatical, and I’m feeling pretty good. I have logged in a couple of times to check in on the social cause I manage (which has hundreds of subscribed members via a Facebook Group), but I’ve ignored the requests, the notifications, the news feeds …
May 05
Last Friday was supposed to be a busy day for me. I arrived at work chipper and ready to tie up several loose ends for the week and to help get things ready for the next. My itinerary was full; my enthusiasm to achieve was high. I was even willing to fight through the mild …
Apr 27
I’ve probably mentioned it before, but I began my professional life as a journalist. In fact, in my younger and stupider days, I even attended journalism school at the University of Illinois for a year and a half before I dropped out to… well, to manage a McDonald’s. (Don’t worry, I eventually finished my degree, …
Apr 13
A recent piece by Patrick Keane on Advertising Age urges readers to be careful about confusing social media and social networking. To be honest, I’m not really sure what he feels distinguishes the two from each other; he seems to draw the line at “crowdsourced” content and insist that there’s a difference between something like …
Apr 12
I feel like I’ve been writing a lot of articles on Social Media since I started this blog, but I think the reason that I’ve done so is because social media is really the new frontier for marketing strategy. As we’re watching traditional models start to erode and die away (television, print, radio and direct …
Mar 08
Would you like someone to write a song for you? Or maybe make a virtual box for your product? Or give your technical document a once-over for obvious errors? What if I told you that you could get each of those services for just $5? Fiverr is a new site that’s making the rounds on …
Mar 03
I was linked to an article from the Harvard Business Review blog yesterday that’s about a year old, but which argues that the New York Times Company should acquire Twitter to gain a shot in the arm. The article is nearly a year old, but it’s still relevant today since the NYT is struggling and …