Apr 20
Driving up to the MetroLink station today, I was listening to NPR, and heard about a story I hadn’t even noticed yet — Gizmodo, the popular tech blog from Gawker media, has got their hands on an upcoming iPhone prototype, and apparently, Apple wants it back. The story is pretty simple: an Apple employee named …
Feb 04
The Product Life Cycle (PLC) is one of the most basic concepts of modern marketing. The idea behind it is simple: products have lives of their own that are similar to the lives of organisms. Products enter the market and then go through a rapid growth phase before they reach their peak, where sales hit …