42 percent The number of Americans who rate the Internet as their most essential medium. This is compared to 37% who selected television, 14% who selected radio and 5% who selected newspaper. Source: Arbitron and Edison Research, by way of Quirk’s Marketing Research Review (full article here)
Tag Archive: television
Jun 02
Stay Tuned! Troubling Times for TV Adveristing [Part II] – The On-Demand Dilemma
This piece is part of a series that shares some of my reflections on the future of television advertising. Part I was posted yesterday. III and IV will be posted later this week. Let’s imagine that TV as we know it doesn’t exist, and that instead of televisions with antennas that receive broadcast signals, every …
Jun 01
Stay Tuned! Troubling Times for TV Adveristing [Part I] – The Disruptive DVR
Let’s pretend we’re not marketing professionals for a moment, and just think about what it’s like to be a real person watching a real TV. Let’s consider three different scenarios: being stuck in a waiting room where a TV is locked on a single channel, watching live television at home without the aid of a …
Jan 27
5 Advertising Mascots That Got Bigger Than Their Brands
The American advertising industry has a long history of creating mascots to help make brands more memorable. There’s no denying the success of this strategy — the very fact that I can mention the names Tony the Tiger, Ronald McDonald, the Jolly Green Giant, the Pillsbury Dough Boy or Count Chocula and have confidence that …