Tag Archive: WOM

May 26

Word of Mouth Should Be a Pillar of Your Marketing Strategy, Not a Supplement

Photo Credit: Mr. Theklan (Flickr.com)

I love small business. In this era of giant conglomerates headed by executives who seem to be more focused on appeasing shareholders than customers, I find it refreshing to talk to people who not only own a business, but who are also out on the front lines interacting with their customers face-to-face. When I have …

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