Apr 13
A recent piece by Patrick Keane on Advertising Age urges readers to be careful about confusing social media and social networking. To be honest, I’m not really sure what he feels distinguishes the two from each other; he seems to draw the line at “crowdsourced” content and insist that there’s a difference between something like …
Jan 26
I hate buzzwords. Maybe it’s because I originally went to school for journalism, or maybe it’s because I hate hearing people use buzzwords they don’t understand to try to sound smart and cutting-edge. Whatever the case, I thought it’d be a good idea to put together a glossary of marketing buzzwords for, you know, the …
Jan 21
Retail is a tricky business. It’s not just enough to offer an interesting mix of products anymore; unless you’re in a high-traffic location with lots of travelers, retail is increasingly about developing customer relationships. And as we move into the 21st century, customers in the US are expecting more out of retailers than they ever …
Jan 20
So, you have a product, and you want to use social media to market it. Unfortunately, you’re finding yourself faced with a few too many options when it comes to making use of social networks. After all, many social networks are built around advertising products exactly like yours, and most are promising some sort of …
Jan 19
So, you’re running a small practice and you’d like to use social media to keep in better touch with your patients. Or, you’re a large health care organization and you’d like to use social media as a means of promoting your services. In either case, the problem is that you really can’t use social media …
Jan 18
So, you’re the marketing manager for a bank, a credit union, an investment firm or an insurance company, and you want to get into the realm of social networking to help build your business among millenials. But you’re faced with a few problems: Customers don’t want their financial information broadcast to the rest of the …
Jan 17
The Internet has been fairly mainstream for over a decade now, and many people who weren’t that comfortable with it in 2000 are fairly used to searching the Web for information in 2010. And yet many organizations have not quite caught up to using the Web as a means of providing information about themselves. Small …
Jan 15
If you’ve been paying attention to the tech news at ALL over the last few years, you’ve probably heard buzzwords like “Web 2.0,” “social networking,” “viral marketing,” “new media” or “social media.” And, unless you’re pretty tech-savvy, you probably don’t know much about what those phrases are actually referring to, aside from perhaps a slight …