The Research & Planning Group - Branding Studies
 
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Branding Studies
We have a unique approach to branding and positioning studies. We use indepth interviews and focus groups with a full range of constituents related to the company we are helping. These constituent interviews may include some or all of the following: company personnel, customers, referral sources, investors, lost customers, potential customers, and others related to the industry. We know how to ask the questions that allow our research participants the opportunity to speak their minds. Open-ended interviews yield very rich information and shed the light needed to aid branding experts in creating new positions and statements.
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