Research Group:Case Study

Services

		Focus Groups
		Surveys
		Satisfaction Studies
		Branding Studies
		Competitive Benchmarking
		Individual Interviews
		Advertising concept & Copy Testing

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Case Studies

Traditional Focus Groups

Case Study 1 for Regional theatre company

Objective:Learn how to convert single-ticket buyers into season-ticket holders

Case Study 2 for Large, health system-based, multi-specialty, medical group practice

Objective:To learn patients’ response to proposed retail and on-line service/product channels

Case Study 3 for Automobile manufacturer

Objective:Upgrade customer satisfaction with franchise dealerships’ sales and service

Case Study 4 for Regional consumer service business

Objective:Test consumer interest and preferences for a magazine (published to enhance the image of the organization) to be mailed by the organization to its customers on a quarterly basis

Case Study 5 for Financial Services Organization

Objective:To learn how customers and potential customers perceive the organization and its competition

Telephone Focus Groups

Case Study 6 for National, mail-order only, distributor of fixtures and supplies for small to medium-sized retail establishments

Objective:Obtain a better understanding of how customers make decisions to purchase supplies and store fixtures and to determine what the company can do to encourage them to purchase more.

Case Study 7 for National manufacturer of waterproofing products used in home building construction.

Objective:Learn how its product is perceived in the marketplace and why some home building, waterproofing contractors prefer one brand of waterproofing over another

Case Study 8 for Career guidance company

Objective:Determine the viability of moving certain services to an online format.

Concept Development

Case Study 9 for Client company sells memorabilia only through catalogues

Objective:Learn ways to put together a new catalogue that will best engage potential customers.

Concept Testing

Case Study 10 for Health care provider to seniors

Objective:Learn why the phones were not ringing when TV spots ran

Case Study 11 for Inventor of a garment for infants

Objective:Learn acceptability and pricing for potential product rollout.

Case Study 12 for International religious order

Objective:Learn preferences for new design and layout of monthly publication

Tracking Studies

Case Study 13 for Manufacturer of heating and air conditioning units.

Objective:To track satisfaction of distributors over time and to identify areas of service that could be improved to increase satisfaction.

Case Study 14 for Credit Union

Objective:Measure satisfaction of credit union’s members over time

Case Study 15 for Medical services organization responsible for procuring organs for transplants.

Objective:To measure satisfaction of Doctors and key stakeholders in the organ donation and transplantation process over time.

International Studies

Case Study 16 for Regional baking company.

Objective:To track brand perceptions over time to see if offering a brand of donuts in a new retail chain affected perceptions of the brand.

Case Study 17 for National construction company

Objective:To better understand current perceptions of the client’s brand.

Case Study 18 for Supplier of gases used in manufacturing of glass

Objective:To learn customer perceptions of our client and its competitors in international markets

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