Satisfaction studies are used to acquire insight on how others perceive your product or service. They may used to obtain information from a number of different target groups: customers, clients, members, employees, B2B, or consumers.

As an example, Customer Satisfaction studies are surveys of customers determine levels of satisfaction and provide practical insight into how satisfaction can be improved.

Satisfaction studies work best for gauging satisfaction of your own customers and can be used to examine satisfaction over time. Competitive Benchmarking Studies are available if you are interested in gauging your own organization against competitors.

Whether your customers are consumers, professional association members, or clients, we can assist you with an appropriate study design to gauge satisfaction and identify areas where satisfaction could be improved.

The Methods

The Benefits

Satisfaction Studies: Methods

Before designing the survey instrument that will be used in your satisfaction study, we will complete exploratory interviews with several members of the target group to learn what topics are most important to them.

Next, we will meet with you to design a satisfaction study survey instrument that will meet your information needs.

After the survey instrument has been designed, you will provide a contact list, and our skilled interviewers will complete surveys with a sample from this list.

We will compile the results, complete any statistical analysis, and present a report of the important findings to you.

The process can be repeated on a regular basis (monthly or yearly) so that your customers’ satisfaction levels can be tracked over time.

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Satisfaction Studies: Benefits

Customer satisfaction contributes directly to profitability by driving customer loyalty.

Customer satisfaction studies provide a tool for measuring and implementing practical satisfaction improvement efforts. When conducted on a yearly or monthly basis, these studies can provide you with…

1.Objective measurement of satisfaction over time
2.Insights into customer thinking through customer quotes
3.An understanding of the factors that most influence satisfaction

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